Clik here to view.
Pssst, Buddy, Wanna Hear an Idea for a Cool New Music Radio Format?
By Bill Conway KOIT, San Francisco Program Director, 1997-2011 SAN DIEGO — The Duane Doobie column about “Golden Ears” published Monday (2/3) was terrific and I admit that in all my years as a PD, I...
View ArticleClik here to view.
Radio (in)Digest
By Holland Cooke Radio Consultant BLOCK ISLAND, RI — Like listeners dizzied by more-more-more media choices, we, inside-the-box, are bombarded by a torrent of data about our own changing media...
View ArticleClik here to view.
So, You Want to Be Syndicated. Why?
By Tony Garcia Global Media Services Founder DENVER — That’s the question I ask people who approach me about a program they want to syndicate or a concept they think would be perfect as a syndicated...
View ArticleClik here to view.
So, You Want to Be Syndicated. Love or Money?
By Tony Garcia Global Media Services Founder DENVER – I’ve spoken with many people who have the syndication bug. The first question I ask is, “Love or money?” We all love what we do, and we would...
View ArticleClik here to view.
Syndication Reality: The Need for Measurable Audience
By Tony Garcia Global Media Services Founder DENVER — I was talking with a prospective client about sponsorship and revenue generation. He was having a hard time getting his head wrapped around the...
View ArticleClik here to view.
What’s Your Point of Difference?
By Tony Garcia Global Media Services Founder DENVER — One of the critical factors in successful syndication is being able to discuss succinctly what your show is about and how it benefits the...
View ArticleClik here to view.
Syndicating Your Show: Behind-the-Scenes Preparation
By Tony Garcia Global Media Services Founder DENVER — Anyone who’s been on the air knows the importance of being well prepared. Whether its being prepared to interview a guest, handling calls or...
View ArticleClik here to view.
Five Steps to Effective Hiring
By Walter Sabo Sabo Media CEO NEW YORK — Since the start of my career as a C suite executive and consultant, I have hired or recommended over 1000 people. I’ve hired them at huge corporations like ABC,...
View ArticleClik here to view.
Local Talent Can Become Indispensable
By Holland Cooke Radio Consultant BLOCK ISLAND, RI — Before all the firings radio has suffered since, it might’ve seemed overstated when – four years ago — I wrote here: “tough decisions are being...
View ArticleClik here to view.
Get Real, Real Quickly
Maine Association of Broadcasters convention coverage by consultant Holland Cooke PORTLAND, ME — There are more of them than there are of us. For now, we (75 million Baby Boomers) sign checks on the...
View ArticleClik here to view.
Budget Season!
By Tony Garcia Global Media Services Founder DENVER — The start of Fourth Quarter means it’s time for planning! So many of the people I work with are so busy creating their program or their product,...
View ArticleClik here to view.
Is Your LinkedIn Profile Killing Your Career?
By Walter Sabo Sabo Media CEO NEW YORK — LinkedIn is the “serious” social site that lets clients, employers and financiers get a snapshot of your professional life. Review your LinkedIn profile. Use...
View ArticleClik here to view.
Thinking Visual in Your Audio World
By Gabe Barnes Director, Business Development Mersoft Media KANSAS CITY — Stevie Wonder is one hell of a musician and singer, but I am not putting a paintbrush in his hand and asking him to be...
View ArticleClik here to view.
The Kinder Eggs Shocker
Six New Facts About Online Video By Walter Sabo Sabo Media CEO NEW YORK — Please take a moment to look at this video for Kinder Eggs. You only need to watch for a moment. There are other Kinder Egg...
View ArticleClik here to view.
Lessons Learned from Protests, Power Failures and Prolonged Snowfall
By Howard B. Price ABC Television Network Director, Business Continuity NEW YORK — Recent days have brought broadcasters across the country a trifecta of disasters. In Ferguson, Missouri – where...
View ArticleClik here to view.
When the Crisis Is at Your Doorstep
By Howard B. Price ABC Television Network Director, Business Continuity NEW YORK — As I write this, Australian authorities are trying to end an hours-long hostage situation in the Lindt Chocolat Café...
View ArticleClik here to view.
Je suis Charlie: “I am Charlie” – and So are We All
Protection against media terrorism, violence and hostility By Howard B. Price ABC Television Network Director, Business Continuity NEW YORK — The horrific terror attack on the satirical Parisian...
View ArticleClik here to view.
Reflections on the CES…
Promotion Idea for Classic Rock Stations: Give Away a Turntable, and Some Vinyl By Holland Cooke Radio Consultant LAS VEGAS — As in past years, last week’s massive, mind-boggling Consumer Electronics...
View ArticleClik here to view.
Getting It Partly Wrong and Absolutely Right
By Howard B. Price ABC Television Network Director, Business Continuity NEW YORK — You’re already hearing it – the pundits pouncing all over broadcasters, their meteorologists, their promo people....
View ArticleClik here to view.
We’re All Born Creative
By Bill McMahon The Authenic Personality CEO EAGLE, Idaho — From a very young age we all have a quiet little voice in our heads that comes from somewhere deep inside. It whispers unique and amazing...
View Article