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Your Radio Station is Vulnerable to Identity Theft
By Steven J.J. Weisman RadiInfo Legal Editor BOSTON — We all are aware of the dangers of identity theft and many of us do our best to protect ourselves individually from the dire consequences of having...
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Managers: Forget “Time Management.” Don’t Even Try!
By Holland Cooke Radio Consultant BLOCK ISLAND, RI — News flash: Time cannot be managed. But tasks can. Whenever we install a new PD at a client station, I share four techniques I myself have found...
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Radio: “House of Cards?”
By Holland Cooke Radio Consultant BLOCK ISLAND, RI — Ruthless and cunning, Congressman Francis Underwood (Oscar® winner Kevin Spacey) and his wife Claire (Robin Wright) stop at nothing to conquer...
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Do You Sound “CompuServe” to Smartphone Users?
By Holland Cooke Radio Consultant BLOCK ISLAND, RI — To avoid a common mistake I hear in my radio travels, promos for your station’s website should END – not BEGIN – by plugging the site. Instead,...
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Have You Hugged Twitter Today?
By Holland Cooke RadioConsultant BLOCK ISLAND – Remember Seinfeld-in-reverse? It was a special episode that was entirely backwards. It began with closing credits and ended with the opening theme. The...
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Five Impact Trends to Help You Reach the Future Safely
By Walter Sabo Sabo Media Chairman NEW YORK – The challenge of working at most radio stations or broadcast companies is the staff is pre-occupied with job security. As a result, trends that should be...
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Is Moss Growing on your Website?
By Holland Cooke Radio Consultant BLOCK ISLAND, RI — The midday host at a station I work with asks: “Should I move from Facebook to Twitter?” Wisely, stations and personalities are prioritizing...
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Boston Bombing: How Radio Can Help…Or Hurt.
By Holland Cooke Radio Consultant BOSTON — Prediction: The Boston perpetrator(s)’ capture will be crowdsourced. Today, you will be photographed, possibly hundreds of times. Cameras are everywhere now....
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Five Critical Steps to Success with Online Video for Radio Websites
By Walter Sabo Sabo Media Chairman NEW YORK — Since 2007 a company our team founded, HITVIEWS, has pioneered the monetization of online video. While giants such as Budweiser wasted $28M on little...
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Your Station Promos: “Blah, blah, blah?”
By Holland Cooke Radio Consultant BLOCK ISLAND, RI — Nothing we say about the station on-air adds listeners, because the only people who hear promos are already listening. The goal of on-air promotion...
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Station Management: Three for your Netflix List
By Holland Cooke Radio Consultant BLOCK ISLAND, RI — Forget those boring management training videos! The acting is bad, and the situations are contrived. Instead? Rent these three Hollywood hits and...
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Email: New Rules
By Holland Cooke Radio Consultant BLOCK ISLAND, RI — Remember that one thing you’d never make it to the driveway without? Your keys. Now there are two things. It’s tough to imagine a day without that...
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‘The Future of Radio in the Car?’ Too Late.
By Holland Cooke Radio Consultant NEW YORK — Because radio depends SO much on in-car use, you’re probably intrigued by various reports from the Consumer Electronics Association’s Connected Car...
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How Much is a Listener Worth? Here’s How to Figure it Out (Using, Ugh, Math!)
Chris Pendl Bonneville Seattle Creative Director SEATTLE — What if you knew how much an average listener contributed in daily, monthly, or even annual revenue to your station? And what if you could...
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How to Audit Your PPM Encoding and Why You Should Do It Tomorrow
By Chris Pendl Bonneville Seattle Creative Director SEATTLE – PPM stands for Personal People Meter and is Arbitron’s audience measurement platform. Arbitron lists the markets using PPM on their...
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Local Radio News: Never More Opportune
By Holland Cooke Radio Consultant FILED FROM THE RADIO ROAD — After a couple decades of firings, “local radio news” might seem like an oxymoron. Less-so lately, based on what I’m hearing – and doing –...
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V-A-C-A-T-I-O-N (or is it?)
Thoughts and observations about some of the best in the West: Ron Owens, K-EARTH 101, and listening to a transmitted signal on hallowed ground By Holland Cooke Radio Consultant BLOCK ISLAND, RI —...
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Why Some of Radio’s Best Advertisers Are the Most Difficult to Find for...
By Chris Pendl Bonneville Seattle Creative Director SEATTLE – One of the things that make radio an effective advertising tool is that it’s often the last message a consumer hears before making a...
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A Five-Dollar Ground Tester Can Save Your Life
By Michael W. Dean Genesis Communications Network Co-Host, The Freedom Feens “Fuzzy” guards the ground tester and protects it from interlopers Live fast, die old of natural causes Improperly...
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Imaging with Style and Class in a PPM World
By Pete Gustin PeteGustin.com Voice Over Artist & Creative Services Director BOSTON — “Imaging” isn’t nearly as difficult a concept to define as you might think, even when it comes to radio...
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