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Open a Mall
By Walter Sabo Sabo Media CEO NEW YORK — The forbidden topic about the future of AM talk radio is infomercials. Infomercials, rather than the subtleties of topic selection, harm AM talk cume more...
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“There’s Never Been a Better Time to Buy a Car”
By Holland Cooke Media Consultant BLOCK ISLAND, RI — That has gotta be THE – repeat, THE – most worn-out auto copy cliché. In-one-ear-and-out-the-other. A dealer who advertises 52 weeks on one of my...
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Bat-Signal from Talk Radio
By Holland Cooke Media Consultant BLOCK ISLAND, RI — This past weekend, wistful Baby Boomers lit-up Social Media with RIPs for Adam West, 88, star of TV’s campy 1960s “Batman.” Meanwhile, here...
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Three Little Words
By Renee Kohanski, MD TALKERS Contributor NORWICH, CT — Each year the TALKERS conference promises to be the most relevant ever. Each year the conference fulfills this promise. The convention is...
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Weekends: Hit! Or Miss?
By Holland Cooke Media Consultant BLOCK ISLAND, R.I. — At many talk stations, Saturday and Sunday are the most profitable days of the week. At smart stations, shows are “appointment listening” that...
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Five Pointers on How to Engage Listeners in 10 Seconds
By Kreskin Mentalist NEW YORK — When appearing on radio, TV or the stage, I have to engage the audience in seconds. It’s similar to the challenge of attracting a listener when they turn on the key to...
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Radio’s Biggest Star: Baseball
By Holland Cooke Media Consultant BLOCK ISLAND, RI — Do the math. For 6 months when habitual listening dips as listeners vacation and otherwise alter their lives, baseball brings: long-TSL tune-in...
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The Tyranny of the Target Audience
By Bill McMahon The Authentic Personality CEO EAGLE, Idaho — I cringe every time I hear a well-meaning PD or GM instruct a personality to focus everything they create and present on “our target...
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Echo Chamber: Mad About Maddow
By Holland Cooke Media Consultant BLOCK ISLAND, RI — Seen the flames? Seen the numbers? MSNBC’s Rachel Maddow scored the biggest ratings in the history of her show as she displayed a copy of Donald...
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Talk Radio Can Learn from Trump
By Phil Valentine Westwood One Talk Show Host NASHVILLE — Love him or hate him, we in talk radio can learn a great deal from Donald Trump. Since he blasted onto the political scene, he’s been a...
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Podcasting for Professional Broadcasters
By Mike Carruthers PerfectYourPodcast.com CEO LOS ANGELES — Podcasting is now a real thing. In fact it is now a small industry. Consequently, this may be the perfect time for radio professionals to...
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Lessons from Rebuilding a Struggling Radio News Station
By Bill McMahon The Authentic Personality CEO EAGLE, Idaho – Competition, ownership and on-air personnel changes, misguided attempts to attract a younger audience and location on the AM band combined...
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Aircheck D.I.Y.
By Holland Cooke Media Consultant BLOCK ISLAND, RI — Because AM/FM radio now has so many non-local new-media competitors, the host/listener bond is a precious asset, especially if competing stations...
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Make it Part of the Show!
By Mark Wainwright WSYR Talk Show Host SYRACUSE — Holland Cooke’s recent commentary on TALKERS TV about local endorsement spots reinforced my long-standing belief in local radio, and it gives me an...
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Uber Earful
By Holland Cooke Media Consultant BLOCK ISLAND, RI — Taxis are to take-me-somewhere as radio is to inform-me/entertain-me. Internet-based innovation is disrupting every legacy industry. Ask an...
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Radio’s Social and Digital Dilemma
By Bryan Crabtree WAFS/WGKA Talk Show Host ATLANTA — Radio was the original social media. We owned the dialogue. Now we own just some of it. Let’s stop complaining about the challenges and dominate...
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Talk Radio’s Dream Come True?
By Holland Cooke Media Consultant NEW YORK — After nearly two years of campaign noise, many Americans were eager “for it to end.” But November 8 was a beginning. And with the manners our parents...
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What Are You Going to Do on Wednesday?
By Waltr Sabo Sabo Media CEO NEW YORK — “Talk radio” is whatever you want it to be. Talk is the only viable, free-form format. Is your current programming delivering the growth and demos you like?...
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Social Media: Like Your Friends
By Holland Cooke Media Consultant BLOCK ISLAND — Social media tools can be extremely valuable to broadcasters who don’t just use them to…broadcast. At the recent NAB/RAB Radio Show in Nashville,...
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The Local Media Company of the Future
By Holland Cooke Media Consultant NASHVILLE — Each year, there’s one session at the NAB/RAB Radio Show I reckon that – alone – was worth the trip. Researcher Gordon Borrell nailed it this year with...
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